The primary traffic flow in the Riverside area is north-south. My suggestion to wrap the bus around Roosevelt Square and Fairfax, was based on my own experiences from Ortega. It all boils down to where you work, where you play, and where you buy your services. Building a route, should be like stringing pearls. Imagine you live anyplace in the Riverside/Avondale/Brooklyn area:
Roosevelt Square on Jacksonville's Westside features a Publix Super Market, Belk and Stein Mart. Lots of smaller specialty stores, like GNC, and eateries, including Moe's Southwest Grill, Panera and Longhorn Steakhouse.
Fairfax village area just south of Fishweir Creek features a Fairfax Gallery/Framing, Nursery/Garden Center, Pottery Shop, Attorneys, Vet, Dry Cleaners, etc.
Had they extended it and made a loop of Herschel to Lakeside Drive to Roosevelt to St. Johns and back to Herschel. With this business and residential activity center as the southern anchor and adding 5-Points, Park and King, Medical Center, Avondale village, the route would have offered almost any business or product that one might want to buy... worth thinking about. REAL TROLLEY's ANYONE?
Not a chirp in a carload over at the Myrtle Avenue palace.