Usually when you increase fares, it's also because the public is getting a better service as well. It's a give & take.
Last I checked, the overall service is as bad as ever. Still an hour wait on buses, still no shelters, still no way to track where the buses are, still duplicate routes, still no skyway extensions that would actually make it useful (or solid plans for breaking ground on streetcars), etc etc.
So it's all take & no give here. Welcome to transit in Jacksonville. Where you'll pay big city fares for garbage service.