I'm not going to knock the San Marco Theatre too hard. That could be a whole separate thread, and further as a potential theatre owner in town, well... it just wouldn't be cool.
I will say though that the 5 Points will benefit greatly from a more aggressive booking policy. We can book a film like The Hangover and know that, when attendance wanes in week three, we'll be able to split the screen (i.e. alternate screening times) with the smaller fare that the 5 Points Theatre has become known for. It's a great balance, and the only way a single screen can survive. With or without food.
What people aren't talking about is that a single screen cinema is not sustainable when its screen is devoted exclusively to those (often fantastic) smaller films. Straight up from someone in the business for more than a decade: no matter how high the profit margin on beer and wine if a Friday night opening screening brings in 13 people, simple math tells us those patrons are gonna have to be too drunk to walk out of the theatre in order to consume the amount of beverages needed to keep that place open.
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