Saturday, October 11thAdvertising  |  About Us  |  Contact Us
Hemming Park Changes may effect Laura Street Corridor Print E-mail
Tuesday, 10 April 2007

For several months now there has been serious discussion of the development of the Laura Street Corridor to provide an initial street traffic creating backbone from whence to spread a vibrant city center development.

The idea that the creation of a strip featuring destinations that are open after sundown will create walking traffic and pedestrian life at street level by giving the public a variety of things to do in a relatively compact area.

Nothing makes a more visual statement about recreation and safety like the sight of lively sidewalk activity and people walking around enjoying themselves.  Think about it, if you drive past a street and there are lots of people walking around and you can see open cafes and shops, chances are you will be interested enough to check it out.

This is the concept behind the corporate practice of 'clustering', in which allied corporate shops go into a depressed area, buy up property on the cheap and then open simultaneously.  One of the most successful clustering alliances in the country is the Starbucks/Safeway/Mondo Burrito/Noah's Bagels/ Schwartz Deli groups.  The thing that makes these groups successful in urban areas is that rather than opening one big box with all parties inside the building, they open multiple storefronts onto the street, and in the process create foot traffic.  The sight of so much activity creates its own energy, and in no time a depressed real estate market is on its way up.

It is this very element which has been lacking for decades in the downtown.

The next month will decide how and how quickly that start point will be established, as key buildings, businesses and developers are interacting in a process that will either seriously hamper this vision, or make it happen all at once.

At the center of this dynamic is the property shuffling and musical chairs being played out in Hemming Park between two of downtown's largest property owners and the City of Jacksonville.

The Cleanup of Hemming Park.

Without active street life, an area can become the opposite of 'vibrant' and be downright forbidding, if not actually scary.

Consider the long time plight of Hemming Park, which was once the jewel of downtown and the center of the second largest retail base in the South.

The long berated Hemming Plaza  'improvements' of 1984 had the unintended effect of closing every major retail outlet left in the downtown, starting with most of the shops that encircled the park.

With the May Cohen's building empty, the park began to deteriorate.

The Seminole Club closed, as did the old Morrison's cafeteria building.

The Haverty's building closed and within a few short years, the Snyder Memorial Cathedral lost its congregation, desanctified the structure and converted its use over into a Soup Kitchen and Homeless Shelter.

During this period, the area became a frightening place indeed, reaching an absolute nadir in the mid 90s.

By 1999, the City Hall had relocated to Hemming Park in the old May Cohen's Building, and the soup kitchen closed.

But the park itself had become the gathering place for some of the most egregious criminal activity imaginable.  Mentally unstable individuals competed violently for space on the park benches and at night all the bushes were quivering with the activities of its many residents.

This writer knows from personal experience, as he lived in a loft overlooking Hemming Park, both in 1990 and in the same location from 1999 to 2002.

There were big crazy scary people who we had to get to know in order to properly look after our safety if only to avoid the dangerous ones,

La Cena restaurant was the only thing open for a while near the park, and La Cena's customers are the type that one would meet at their cars and escort into the building.

When Boomtown opened in late 2005, there were over a hundred people a night sleeping in the park, a number that increased after the opening of the Main Library with its couches and free internet.  Its night time crowds proved to be the catalyst that cleaned up the park by constantly calling police attention to the constant hijinks.

Boomtown and La Cena joined forces with Vikky Wilkens at the UPS store and began coordinated documentation of the violence and criminal behavior, culminating in the beating assault of a 16 year old employee at Boomtown and the by now notorious youtube.com video of a downtown vagrant taking a huge and very disgusting bowel movement all over a planter right in front of La Cena's front door.

The incidents brought enough public attention that the crime and riotous behavior was cracked down on over night.

Now Hemming Park is clean and safe at night, with a very positive and active police presence all throughout the day.

As a result, crowds are beginning to return to the park with intentions other than dealing crack or sleeping in the bushes in mind.

It happened because after 20 years, there was street traffic, and people in the area at night.

However, the Park is not as vibrant as it already could be, and that is partially because of its concentration of buildings that go dark at 6 pm.

Here is a layout of how Hemming Park is presently laid out, depicting the buildings that are only open during the day in red, the buildings that are completely dark in black, and the one business that is open at night in yellow.


Hemming Park in its current configuration.

Believe it or not, the difference that was made by ONE business that opened up onto the park at night created the impetus to clean the park.  Imagine if the tenants surrounding the park had a higher number of night time shops and restaurants among them.

At this very moment, the dynamics of Hemming Park are about to change again, perhaps leaving the park totally deserted again at night, and seriously cutting into the foot traffic that is generated during the day.

The Park Place Plaza Building, owned by Robert Van Winkel (the same landowner who is presently squatting on ruined remains of the historic Heart of Jacksonville hotel at the intersection of Union and Main Street) and his partners, is the home to four well attended cafes and restaurants that bring hundreds of people every day into Hemming Park.  One of the tenants, Boomtown, brings hundreds more into the area at night.

As documented in the Daily Record, this building is slated to empty and change use in only a couple of months to a much lower density usage that will significantly decrease the amount of foot traffic into Hemming Park.  It will also close the only establishment in the area open at night.

At least regularly.  In a few months, the Jacksonville Museum of Contemporary Art will be keeping Cafe Nola open on Wednesday nights and possibly open a little later on Friday nights, but will be closed more often than not.

And Chamblin's Book Mine is slated to open in a couple of months, with a possible night schedule for its cafe, if the business warrants it, but if Boomtown closes in Hemming Park, night time hours would be extremely unlikely.

Here is a layout reflecting how Hemming Park will remain almost completely dark if this is indeed the course taken.



Hemming Park if Boomtown and the art gallery close.

 

However there is a proposal on the table which would keep the foot traffic in Hemming Park as well as keeping the night time businesses open---in fact, expanding on them, and finally tying a vibrant Hemming Park into the Laura Street backbone.

Under this proposal, Boomtown Theatre would move into the abandoned Snyder Building at the Corner of Laura and Monroe Street, expanding their offerings in the new building.   With the opening of Boomtown at Snyder, the Art Center would keep late night hours at the new working studio facility located at Hogan and Laura, and Chamblin's Bookmine would stay open at night.  Check out how many night time establishments would then face out onto a park that has been kept deserted for years in the following layout.




Hemming Park under new proposal.


As you can see here, Hemming Park would have four venues that open directly out onto the fountains and park, making it a pedestrian parkway once again for the first time since the closings of Furchgott's and May Cohens.  All of the people on the sidewalks and streets would bring with them hundreds more eyes and ears and make it the safest it has been since the 60s.  Although the City Hall and the Federal Courthouse will close by their very natures at sundown, dampening the potential vibrancy of the area for pedestrians, they will also provide a steady stream of well heeled customers into the venues themselves.

Ideally a new landowner could be found for the Historic Seminole Club, one who would actually let it be occupied, and then there would be business opening onto the park from every corner.

It is one of the overlooked facts of urban renewal that the best laid plans of city and state can be undone by poor planning, or by forgetting the importance of the interaction an area has with the public by design.

Such is the case with the untold millions that have been spent on the recovery of Hemming Park.

Even after the city bought and renovated the St. James Building as City Hall, and the Skyway station had been built and opened, and the hundred million dollar Federal Courthouse had been built, it wasn't until there was pedestrian traffic at night that the park got cleaned up.  That was partially because of the opening of two restaurants opening and cooperating with the authorities to create change.  When no one was going to Hemming Park at night, no one cared what happened there.  Once paying customers were having to use the park, then things started happening again.

This was because of the accidental design of land use.  Obviously if every business in a district closes at 6, then all sorts of things happen at night with no supervision or prevention.

It is one of the lessons that the city has never learned.

Additionally, by solving this looming setback in Hemming Park, the city could pro-actively create dynamic energy in its downtown by having a second anchor open up in proximity to the Jacksonville Landing.

An amped up and re energized Hemming Park area would have enormous effects on the Laura Street Corridor.


An established Laura St corridor.

By simply moving the night time business to the corner of Laura and Monroe, the business becomes an anchor both for Hemming Park itself, as well as Laura Street.

Check out the layout of the proposed move and notice that a Boomtown facing Laura would then create energy with Chamblins and LaCena, as they would then all be within line of vision with each other.  Activity on the Laura side of Boomtown would create walking traffic back and forth, and serve as a safe landmark connecting to Hemming Park itself.

With Hemming Park at one end, and The Landing at the other end, Laura itself would then have critical mass to become a walkable district in the downtown.

This would be ideal, since everywhere pedestrian traffic flows it causes positive change in its wake.

So then this is the proposal that would make the most sense for Hemming Park and Downtown.  All that remains is for it to happen.

 

 
Welcome, Guest. Please login or register.

Latest Features

Latest News

Related Articles

A Look Inside: The Churchwell Lofts
Here is a sneak peek inside Downtown Jacksonville's first authentic loft condominium development and the latest addition to the Bay Street Entertainment District.  
First Wednesday Art Walk Photo Tour: April Edition
The Downtown Art Walk, which is held the first Wednesday of each month, had a strong turnout. Despite this strong showing, Tony Allegretti was expecting...
Downtown Frankenstein: 1971 Downtown Master Plan
MetroJacksonville uncovers a futuristic plan would bring a smile to the faces of George Jetson, Buck Rogers, Dr. Spock and Chewbacca.  
>> 9 Comments
tufsu1
April 10, 2007, 9:00 am
What about the library?

Good depictions, but it appears you are showing the Main Library as closing at 6pm as well.  I thought they were open until at least 8pm.  And they are building a coffee shop/cafe.
vicupstate
April 10, 2007, 9:21 am


Great article, but I would have also included that the city should lease  out the ground floor space of the Haverty building.   It's still not too late, although time is quickly running out.
stephendare
April 10, 2007, 9:40 am
Great Point, TUFSU1, the library is actually open on weekdays until 8, although they close early on the weekends. Shelby's which is the awesome coffeeshop from the beaches that is opening inside the

The Haverty building coming online would be amazing, but Suzanne Jenkins opined the other night that the city is having a hard time trying to find space for all of the people they are trying to cram into the building at present.

Amazingly it is actually city ordinance that requires the ground floors to be made into retail.
thelakelander
April 10, 2007, 10:23 am
Where there's a will there's a way

Sounds more like an excuse to me.  Its not like a retail space on that corner would have to be 20,000sf.  The point is about following your own rules and putting something in place that complements the cultural attractions across the street and adds life to the park outside of weekday work hours.

If space is truly a concern, design a spot to take advantage of the super large sidewalk on the corner of Duval and Laura.  Something as small (roughly the size of a storage room) and simple as a newsstand or a true sidewalk cafe would do wonders for that area.  

Seriously, how much space does Einstein Bagels take up in the Hyatt?  Would something like that not be a benefit to or complement the existing uses in and around Hemming Plaza?

Nobody is talking about putting in a Macy's here.  Even a news stand is better than nothing.
vicupstate
April 10, 2007, 10:46 am
City must practice what it preaches

First Vestcor is allowed to opt out of ground floor retail for it's garage, now the city does the same.  

Rules that get ignored are useless.   This is how it happens folks.  The little decisions that get made that totally undermind the intentions of the 'master plans' .     Where the rubber meets the road, a detour is taken.   No wonder we never reach our destination.  
stephendare
April 10, 2007, 11:46 am
Agreed, Lake and Vic.

Street level activity is the gospel of a vibrant urban environment.

Keeping activity in Hemming Park is the only way to insure it's health, and thats why I am so committed to keeping Boomtown and all the related arts groups that partner with us at Hemming.

Imagine how much cooler it would be if you could walk right out of a performance at Boomtown and cross the street for evening coffee and books over at Chamblin's.....
thelakelander
April 10, 2007, 12:12 pm
Vibrancy on a larger scale

Imagine how much cooler it would be if you could start out at MOCA Jax on a Saturday morning, lunch at Quizno's, and then visit a cultural festival in Hemming Plaza.   A quick stop at the ice cream shop in City Hall Annex,  a performance at Boomtown and then walk across the street for an evening of coffee and books over at Chamblin's.

For the Hemming Plaza area to ultimately succeed, there has to be activity opening up to it on all four sides.  Unfortunately, with City Hall and the Federal Courthouse, two sides have been permanently shuttered.  That's why its important that ALL the remaining corners (Synder, City Hall Annex, and the old restaurant on the corner of Duval/Hogan) be converted into uses that stay open outside of 8 to 5 during weekdays only.
zoo
April 16, 2007, 8:15 pm
City won't sell/lease?

Don't have much factual basis for this, but with city in St. James and Ed Ball buildings, does it seem like city's plan is to form some type of "Government Square" in Hemming Plaza?

Maybe this is the ultimate plan so the retail develops somewhere else in the core. Then the wave of vagrants that traverse downtown (on a path that leads right through Hemming Plaza) every day could just have it, as all the city workers would leave by 5:00.
gatorback
June 24, 2007, 3:44 am
Re: Hemming Park Changes may effect Laura Street Corridor

I often sell those "vagrants" hot dogs, soda, and chips.  I notice most spend at Scotty's as well. You want to pick who buys and spends and where they do it???
Welcome Guest. You must be logged in to comment on this story.

What are the benefits of having a MetroJacksonville.com account?
  • Share your opinion by posting comments on stories that interest you.
  • Stay up to date on all of the latest issues affecting your neighborhood.
  • Create a network of friends working towards a better Jacksonville.
>> Register now <<
Already have an account? Login now to comment.