Winn-Dixie is set to renovate and expand the current downtown store.  Let's think outside the box and strive for something that can be far and above the typical outlet in the suburbs. 

TAKING ADVANTAGE OF OUTDOOR PATIOS / DELI SEATING AREAS:

Winn-Dixie plans include a new deli that will offer ready-to-eat lunches and dinners for downtown workers and those on their way home.  While suburban markets may or may not offer indoor seating, the trend for urban markets is to incorporate outdoor seating patio space near the deli, helping to give the market an exciting appearance for the casual passer buyer.

Another simple way to create a special unique urban oriented market is the use of signage and interior lighting schemes and features unique only to this location.  While they may not seem important at first glance, combined all of these small design elements add to create a special destination far and above the level of everyday competition.  

While the existing store has a suburban layout, it is located in an urban area where residents are used to on-street parking and buildings that come up to the sidewalks.  The redevelopment of the store brings the opportunity to make improvements to the large surface lot. 

These improvements could include something as extensive as adding a small strip of specialty retail along Market or Union Street (shown above) to make the location a larger destination or as simple as adding lush landscaping to buffer the massive surface lot and wide sidewalks encouraging free flowing pedestrian movement. 

In any event, with a full block, we encourage those at Winn-Dixie to put their heads together and come up with something that exceeds the typical suburban oriented store, cementing this prime downtown location as the chain's Flagship model.