Pele's on King Street Becomes Il Desco

June 18, 2015 23 comments Open printer friendly version of this article Print Article

MAF Restaurant Group, LLC and Forking Amazing Restaurants, LLC are proud to announce the name of the restaurant will be “IL DESCO”. IL DESCO is an Italian phrase meaning “the dinner table.” The concept behind IL DESCO will focus on recreating the dining experience people have with friends, family, and loved ones around the dinner table.

June 18th, 2015 ---- JACKSONVILLE, FLORIDA

Jacques Klempf and Fraser Burns, the current owners of Ovinté at the St. Johns Town Center, Bistro AIX in San Marco, and Cowford Chophouse (slated to open summer 2016) in Downtown Jacksonville have finalized and completed an equity investment in MAF Restaurant Group, LLC, which owned Pele’s Wood Fire in the Riverside area of Jacksonville, Florida.

“This partnership is an exciting collaboration for Jacksonville’s growing culinary scene,” said Frisch. “My partners and I share the same vision for IL DESCO to maintain the highest standards of service and to provide our customers with the highest quality ingredients.”

IL DESCO will serve simple Italian cuisine with a light and fun atmosphere. The menu will consist of lighter portion options, house-made pastas, and will maintain a large selection of crisp wood fired pizzas. IL DESCO will also feature a full raw bar with oysters and seasonal seafood selections.

“Jacksonville is changing every day. Locally owned and operated restaurants are the anchors throughout the city bringing the community together.” said Burns. “IL DESCO will be a great addition to the Riverside neighborhood, and we look forward to opening our doors this fall.”

Ian Lynch, the executive chef of Forking Amazing Restaurants, LLC, will oversee the culinary development of IL DESCO and Matthew Mannick, the Director of Restaurant Operations will oversee the management team. DANIS is the contractor and Design Cooperative will oversee the interior design of the project. IL DESCO plans to open in September 2015.

About MAF Restaurant Group, LLC & IL DESCO:
MAF Restaurant Group, LLC is the operating company of IL DESCO in Riverside neighborhood of Jacksonville, Florida.

About Forking Amazing Restaurants, LLC :
Forking Amazing Restaurants, LLC is an independent group based in Jacksonville, Florida, which oversees and provides restaurant operations and management support to Ovinté, Bistro AIX, Cowford Chophouse (slated to open summer 2016) and IL DESCO (slated to open September 2015). To learn more about The FAR Group, visit forkingamazingrestaurants.c