It's a project that has become progressively worse as it has gone through the Downtown Design Review Board (DDRB) process, which makes one question why Jacksonville has a DDRB in the first place. Nevertheless, after approving a suburban site plan for Fuqua Development's proposed 53,700-square foot retail center, the DDRB believes the Brooklyn project's facade needs to go back to the drawing board. Here are the renderings. What do you think?
Site Plan - Before DDRB Final Approval
While suburban, original plans did include a stronger pedestrian-scale relationship with Riverside Avenue.
Final Site Plan (Already approved by the DDRB)
The final site plan is essentially no different in scale and design than the average suburban strip mall, despite being in a location where the city claims to desire urban infill, where walkability is a higher priority.
Original Conceptual Renderings
Perspective of Shops-A and Natural Grocer from Stonewall Street.
Perspective of Shops-A and Natural Grocer from Jackson Street.
Rendering of Shops-B building, which will be located on the corner of Riverside Avenue and Jackson Street.
Rendering of Shops-C building, which will be located on the corner of Riverside Avenue and Stonewall Street.
Perspective rendering of Shops-A building from Jackson Street.
The DDRB design workshop for this development will be held 10:00am, Monday, June 16, 2013 at City Hall. City Hall is located at 117 West Duval Street.
Development update by Ennis Davis