The Landing was built in 1987 by The Rouse Company as a festival marketplace. The 125,000 square foot center was purchased by Sleiman Enterprises in 2003, and they have positioned The Landing as a dining and entertainment destination for the area. While the center is a hub of activity during special events, it has limited foot traffic on a day-to-day basis. Attracting and retaining retailers has been difficult as there is limited on-site parking.
In September, APA Florida 2009 Conference participants took a behind-the-scenes tour, learned about recent changes, and developed programmatic design concepts that would allow The Landing to once again flourish.
About APA Florida
The American Planning Association and its professional institute, the American Institute of Certified Planners, are organized to advance the art and science of planning and to foster the activity of planning -- physical, economic, and social -- at the local, regional, state, and national levels. The objective of the Association is to encourage planning that will contribute to public well-being by developing communities and environments that meet the needs of people and of society more effectively.
The Florida Chapter of the American Planning Association serves APA members in the state. APA Florida is the state-level resource for networking and professional development. When you join APA and reside in Florida, you automatically become a member of APA Florida.
The Florida Chapter provides members the opportunity to share experiences with colleagues and to broaden perspectives. The chapter holds an annual conference, educational workshops, AICP exam preparation courses, and produces a newsletter. APA Florida also conducts legislative programs, sponsors training workshops, conducts an awards program, and provides public information to and about the planning profession.
Metro Jacksonville's Spin
Metro Jacksonville believes that the Landing can flourish with even less change to the layout of the existing complex. Success could really be as simple as solving the parking situation, cleaning the existing structure, updating landscaping, and reconfiguring interior spaces to interact with Water Street.
While several great ideas are illustrated in the final plan, the results represent something that would be pretty difficult, if not impossible to achieve anytime soon.
Update by Ennis Davis