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Greening of Main: A failure in the making?

They say the road to hell is paved with good intentions. Well in this case, let's substitute the asphalt with a $700,000 patch of grass. Today we'll introduce 10 things needed to create a successful urban public space and illustrate why the pocket park being constructed as a part of the Greening of Main project is destined for failure.

Published March 16, 2007 in Urban Issues     Digg Digg   Share this article on Facebook Share on Facebook   twitterTweet this!

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1. Image and Identity

Historically, squares were the center of communities, and they traditionally helped shape the identity of entire cities.  Sometimes a fountain was used to give the square a strong image:  Think of the majestic Trevi Fountain in Rome or the Swann Fountain in Philadelphia's Logan Circle.  The image of many squares were closely tied to the great civic buildings located nearby, such as cathedrals, city halls, or libraries. Today, creating a square that becomes the most significant place in a city--that gives identity to whole communities--is a huge challenge, but meeting this challenge is absolutely necessary if great civic squares are to return.

Outside of being an irregular shaped $700,000 dollar patch of grass in a sea of surface parking lots, what is the intended image and identity of our latest pocket park?

 

2. Attractions and Destinations

Any great square has a variety of smaller "places" within it to appeal to various people.  These can include outdoor cafés, fountains, sculpture, or a bandshell for performances. These attractions don't need to be big to make the square a success.  In fact, some of the best civic squares have numerous small attractions such as a vendor cart or playground that, when put together, draw people throughout the day. Project for Public Spaces often uses the idea of "http://www.pps.org/info/newsletter/november2004/november2004_ten');">The Power of Ten" to set goals for destinations within a square.  Creating ten good places, each with ten things to do, offers a full program for a successful square.

Detroit's Campus Martius Park is the perfect example of a recently built urban recreational space designed to contain a wide variety of uses within it's grounds.  Having a diverse collection of uses, means a diverse segment of the local population will visit the grounds on a regular, around the clock basis.  As you can see in the graphic above, you'll need more than freshly laid sod to attract the masses.

 

3. Amenities

A square should feature amenities that make it comfortable for people to use.  A bench or waste receptacle in just the right location can make a big difference in how people choose to use a place.  Lighting can strengthen a square's identity while highlighting specific activities, entrances, or pathways.  Public art can be a great magnet for children of all ages to come together.  Whether temporary or permanent, a good amenity will help establish a convivial setting for social interaction.

Campus Martius Park's amenities include fountains, which have become popular with parents and children visiting revitalizing downtown Detroit.

 

4. Flexible Design

The use of a square changes during the course of the day, week, and year.  To respond to these natural fluctuations, flexibility needs to be built in.  Instead of a permanent stage, for example, a retractable or temporary stage could be used. Likewise, it is important to have on-site storage for movable chairs, tables, umbrellas, and games so they can be used at a moment's notice.

Campus Martius' design includes a hardscape area that serves as a popular lunch spot during the work week for downtown office workers.  During special events, this area can easily be configured to host an array of festivals and outdoor markets.

 

5. Seasonal Strategy

A successful square can't flourish with just one design or management strategy. Great squares such as Bryant Park, the plazas of Rockefeller Center, and Detroit's new Campus Martius change with the seasons.  Skating rinks, outdoor cafés, markets, horticulture displays, art and sculpture help adapt our use of the space from one season to the next.

Campus Martius seasonal strategy includes transforming the public lawn into a public ice skating rink, during the winter.  In the summer months, free movies are shown on the public lawn.

 

6. Access

To be successful, a square needs to be easy to get to.  The best squares are always easily accessible by foot:  Surrounding streets are narrow; crosswalks are well marked; lights are timed for pedestrians, not vehicles; traffic moves slowly; and transit stops are located nearby.  A square surrounded by lanes of fast-moving traffic will be cut off from pedestrians and deprived of its most essential element: people.

Houston, we have a problem.  Our latest pocket park is cut off from the pedestrian friendly areas of the core by our most traveled north-south routes... Main & Ocean Streets.  If that's not bad enough, the surrounding blocks consist of surface parking lots, parking garages, and the Salvation Army.  Combine these negative pedestrian foot traffic generators together and you're well on the path to falling faster than Winn-Dixie stock. 

 

7. The Inner Square & the Outer Square

Visionary park planner Frederick Law Olmsted's idea of the "inner park" and the "outer park" is just as relevant today as it was over 100 years ago.  The streets and sidewalks around a square greatly affect its accessibility and use, as do the buildings that surround it.  Imagine a square fronted on each side by 15-foot blank walls -- that is the worst-case scenario for the outer square.  Then imagine that same square situated next to a public library: the library doors open right onto the square; people sit outside and read on the steps; maybe the children's reading room has an outdoor space right on the square, or even a bookstore and cafe. An active, welcoming outer square is essential to the well-being of the inner square.

On first look, one would say this site is ideal for a park because it's adjacent to the public library.  However, once you realize the library actually faces Hemming Plaza (only one block away), contains it's own courtyard for outdoor reading, and is separated from the structure by a freeway with lights and the whole "next to the library" concept goes up in flames.

Nevertheless, it does sit on the same block as the Salvation Army.  Does it take a rocket scientist to figure out where a majority of the visitors will come from?

 

8. Reaching Out Like an Octopus

Just as important as the edge of a square is the way that streets, sidewalks and ground floors of adjacent buildings lead into it. Like the tentacles of an octopus extending into the surrounding neighborhood, the influence of a good square (such as Union Square in New York) starts at least a block away.  Vehicles slow down, walking becomes more enjoyable, and pedestrian traffic increases.  Elements within the square are visible from a distance, and the ground floor activity of buildings entices pedestrians to move toward the square.

The pocket park may not reach out like an Octopus, but it sure does roll up like a Rollie Pollie.  As shown in this image, there will be ZERO interaction between this park and it's neighbors.  In the suburbs you can get away with this poor design element, but in the urban core, it has disaster written all over it.

 

9. The Central Role of Management

The best places are ones that people return to time and time again.  The only way to achieve this is through a management plan that understands and promotes ways of keeping the square safe and lively.  For example, a good manager understands existing and potential users and gears events to both types of people.  Good managers become so familiar with the patterns of how people use the park that waste receptacles get emptied at just the right time and refreshment stands are open when people most want them.  Good managers create a feeling of comfort and safety in a square, fixing and maintaining it so that people feel assured that someone is in charge.

Hopefully things will turn out different, but our city's history with properly maintaining urban park space is nothing to brag about.  In fact, its outright deplorable.  If you need proof, check out the parks lining Main Street one block north of State Street, or the riverwalk in front of the Hyatt.

 

10. Diverse Funding Sources

A well-managed square is generally beyond the scope of the average city parks or public works department, which is why partnerships have been established to operate most of the best squares in the United States.  These partnerships seek to supplement what the city can provide with funding from diverse sources, including--but not limited to--rent from cafés, markets, or other small commercial uses on the site; taxes on adjacent properties; film shoots; and benefit fundraisers.

Campus Martius' grounds include a small Au Bon Pain Cafe (similar to Eistein's Bagels/Atlanta Bread Co.).  This structure is significant because it not only attracts a variety of residents on an around the clock basis, seven days a week, it also brings revenue into the city to help maintain the public park.



SO WHAT ARE THE ALTERNATIVES?

If you're familiar with the Metro Jacksonville Group by now, you know we don't chastise without offering proven solutions incorporated in other places.

If you must turn every square inch of the urban core into a pocket park to fulfill your suburban desires, then at least make sure to give visitors a viable reason to visit the space on a routine basis.  An example of a pocket park with a purpose is Boston's Holocaust Memorial, shown above.  The design, layout, and purpose (it tells a story as you walk through) has made it a highly visited attraction on its own right.

 

WHO NEEDS POCKET PARKS ANYWAY?

At a recent Metro Jacksonville meeting, city representatives laid out their argument that building more parks is the way to bring ultimate vibrancy to the core.  Basically, if you build it, they will come.  Well, we're still waiting for "them" to come at the corner of Bay & Broad and the corner of Forsyth & Newnan.

In closing, we'll suggest a tried and true alternative to the pocket park theory... Work on your urban zoning ordinances and issue an RFP to the private sector.  The core needs a drastic population density increase, not more greenspace.  This is especially true when we can't maintain the public spaces we already have.  Instead of pulverizing the remains of downtown, find a way to build dense development on those surface lots and use the sidewalks paralleling Main to connect the urban district to the parks lining Hogan's Creek and the Riverwalk.

As always, do you need an example?  Take a look at Boston's Boylston Street.




 

Main Street Workforce Housing Renderings 







With Main's traffic count and it directly connecting Springfield and Hogan's Creek with the St. Johns River, this is what Main Street should resemble.  Not a scene from Macclenny.

For more information on urban park planning visit: www.pps.org



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» 27 Comments

Jason

March 16, 2007, 07:09:43 AM

Excellent article!  I really wish the powers that be would have put more thought into the idea of issuing an RFP for workforce housing and developing the site along with its neighbors.  Hemming Park/Plaza is a beautiful square (could use a little TLC) and shouldn't have to compete with another park 2 blocks away.  Also, actually developing would drag in more tax dollars versus costing the taxpayers money.

Who did those renderings?  They look fantastic!  ;-)

thelakelander

March 16, 2007, 07:50:09 AM

The comment about Hemming is an important one.  Even if this park became full of people, it would be to detriment of Hemming Plaza, which goes against the concept of compact urban planning.  Downtown needs places that draw and contain a number of people within a compact setting.  Diffusing pedestrian traffic does little to create the needed synergy to make a vibrant street scene.

As for the renderings, word on the street is they come from a talented guy named Jason, over at MetJax.  Based off of some of his work, maybe the JEDC should give him a call, instead of relying on the same old stale blood.

Jason

March 16, 2007, 07:53:18 AM

Right, I'd rather see Hemming Packed on a regular basis than both parks half empty.

L

March 16, 2007, 08:02:30 AM

Did you guys ever consider that there is more going on here than you might first assume. What if the park is being purposely designed as a new congregating spot for the homeless in hopes of keeping them out of hemming plaza? It's possible that the city may have different ordinances in place at the two parks in order to help bring this about. Also the proximity to the Salvation Army works into this. Then you can keep homeless out of Hemming and please the local business owners around the city center. Just a thought.

Steve

March 16, 2007, 08:07:49 AM

There are better ways to do this than to spend 700K on a park, however.

Are you saying that the only way to keep the homeless at bay in Hemming is to build a "Homeless Park"?

David K.

March 16, 2007, 08:27:36 AM

We already have a "homeless park"....it's called La Villa.  Can't say as I blame them...pretty nice benches over there.

JB

March 16, 2007, 08:29:40 AM

Is there an organization for 'urbanites'?  For a while now I have been following downtown issues from afar and have come to the conclusion that the writers of these articles and the commenters have the right ideas.  However, one united voice is a lot louder and more organized than 100's of individual voices.  Perhaps there is a citizens organization for the urban core?  If not there should be.

thelakelander

March 16, 2007, 08:40:27 AM

There is more, it just makes less sense as you dive deeper and deeper into this issue.  As for building a $700,000 park just for the homeless, that's a pretty bad idea, considering Main is one of the most heavily traveled streets in downtown.  They say a first impression is a lasting impression.  Imagine the blow downtown's image would take when suburbanities first trips into the core take them right past vagrant city.

 If the image of homelessness and vagrants are truly a concern (and it should be), then the first move taken made on this site should have been getting Salvation Army off that block, which would also make it much easier to put together a dense mixed-use RFP for that parcel.

downtownparks

March 16, 2007, 08:45:16 AM

You want a united voice? MetroJacksonville has been working tirelessly (and for free) to address the issues around downtown. If you want to help, get behind Metrojacksonville.

As always guys, GREAT job. I am proud of what you have become. A voice for downtown.

JB

March 16, 2007, 09:26:43 AM

I apologize for my apparent ignorance.  I, too, think MetroJacksonville is doing a great job.  I guess my question was better stated as... is there anyway to get the 'powers that be' to listen a little more carefully?  It appears as though all of these great ideas are only read and commented on by those that support the great ideas.  I have yet to see most of this uttered from the lips of the politicians and organizations that can help these things happen.

Jason

March 16, 2007, 10:04:41 AM

There are issues we have shampioned for that the city is biting off on.  

For example:
- Revamping the parking ordinances and installing smart meters
- Adding better signage and wayfinding to the core directing visitors to parking and points of interest
- The "Lighting Laura Street" proposal is soon to be implemented and will become the example to follow for the beautification and enhancement of other corridors throughout the core.

Johnny

March 16, 2007, 10:29:21 AM

If it is to minimize the homeless front in Hemming, it's an even worse idea. I drive past that block every day to work and there is a lot of traffic with me. If I had to see the homeless on a larger scale, it would depress me. I'd probably move out to the suburbs to get away then. Great article, I still think the Park View Inn could be a good option for WF housing.

Told You So

March 16, 2007, 04:33:42 PM

Take a good look at some or any of the parks in this town. The Mayor brags on the fact that we have the largest park system ( not true if you check with Tampa), but we have failed misserably at maintaining them. Give the park two years and we'll be funding concrete to pave back over the eyesore.

RDH

March 16, 2007, 10:16:17 PM

This money really should have gone into maintaining current parks. What a shame.

Yourworstnightmare

April 03, 2007, 04:36:40 PM

Stop picking on Johnny Boy !!!! He wants to be everyones Mayor even at your expense.

spidey

July 11, 2007, 09:22:26 PM

Greening of Main: A failure in the making?



 They say the road to hell is paved with good intentions.  Well in this case, let's substitute the asphalt with a $700,000 patch of grass.   Today we'll introduce 10 things needed to create a successful urban public space and illustrate why the pocket park being constructed as a part of the Greening of Main project is destined for failure.

Full Article
http://www.metrojacksonville.com/content/view/362

Has anybody checked out this pathetic excuse for a park.  What? Are they planning on holding croquet or bocce games there?  What a waste of space and natural resources, i.e., all the water that will be used to keep that green grass growing.

It was disappointing enough when they decided to put a pocket park there in the first place. And now I see the actual park. Words escape me.   Shocked

Lunican

July 11, 2007, 09:54:53 PM

Yes, it's being documented. We will wait until it is complete before passing judgment on its success.



thelakelander

July 11, 2007, 10:39:23 PM

This can't be it.  It cost $700k.  What other additions are included to help get to that number?  Also, what's the deal with that big wood fence in the background?  What's on the other side of it?

spidey

July 11, 2007, 10:44:41 PM

Lunican, thanks for posting the pictures. 

And yes, Lake, that IS it.  Unbelievable......

Want to meet me there for a game of croquet?  I'll bring my wickets.   Wink

hightowerlover

July 12, 2007, 12:02:14 AM

i wonder who will be the first to take a crap in the mayor's 700,000 dollar "park"?

Jason

July 12, 2007, 08:34:03 AM

I'm with you Spidey.  I just don't know what to say.

Jason

July 12, 2007, 08:37:33 AM

And to think, with the right vision we could have seen something like this...










thelakelander

July 12, 2007, 08:56:08 AM

Btw, since we're in a budget crunch and all, the creation of this park was at least a $1 million dollar loss.  I come up to that number by taking the $700k spent, plus the amount of money (over $300k) that could have been made by issuing an RFP and selling the land at a market rate value.  So in the end, you end up with at least $1 million less in your pocket for a lower grade use of the site.  Nevertheless, we'll moniter and photo document this park in the future.  Since we have tons of before shots and dialouge about how to properly integrate public spaces in urban areas on record, it makes for a great case study on urban revitalization.

Lunican

July 12, 2007, 09:51:50 AM

Actually, you could make the case that this was a $1.7 million loss by factoring in the lost opportunity of using the $700K to maintain existing parks. Plus, the annual maintenance of this new park can also be added, bring the number even higher.

This was a total misallocation of tax dollars. The excuses from city hall are, "Well, it's a small drop in the bucket" and "We could only use the money on parks along a state road". Confederate park is adjacent to Main St, the very same state road as the new park.

copperfiend

July 12, 2007, 09:53:37 AM

i wonder who will be the first to take a crap in the mayor's 700,000 dollar "park"?

I am sure somebody already has

thelakelander

July 12, 2007, 10:20:23 AM

This was a total misallocation of tax dollars. The excuses from city hall are, "Well, it's a small drop in the bucket" and "We could only use the money on parks along a state road". Confederate park is adjacent to Main St, the very same state road as the new park.

Now that you mention it, the little used pocket park across from the Florida Theater and the one on the corner of Bay & Broad Streets are both on State/Federal roads as well.  In the Florida Theater park's case, they probably could have funded the concept Tri Vu pushed a couple of years ago with his "Connect the Dots" (I can't remember the exact name, but it had dots/points/destinations on it) plan.

Jason

July 12, 2007, 01:06:48 PM

RFP's would have done a much better job at "Greening Main" because of the green bills that city would be collecting from property sale and tax revenue.
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