LAURA STREET UPDATE: JANUARY 2007
JMOMA was recently named MOCA Jacksonville as a part of a plan to increase the facility's national presence. As a part of this change, Cafe Nola will now be managed by the museum. This move will allow for the restaurant to open at night and on Sundays to take advantage of First Baptist Church's 25,000 members who come into the corridor on a regular basis.
Next door, a Shelby's Coffee Shoppe is under construction in the front entrance of the library. Hopefully, both will take advantage of the large sidewalk and park fronting them and incorporate outdoor seating areas. Combined with Boomtown and the restaurants in 140 Monroe Street, as well as Chamblin's, La Cena, Chew, The Loop Pizza Grill and others within a block of Hemming, a critical mass of urban dining destinations will be achieved.
Currently there are several groups and organizations attempting to push their various streetscape projects into reality. The difference between MetroJacksonville's and others, such as DVI's and Tri Vu's "Connecting the Dots" is our focus is strictly on taking care of the essentials, without including expensive bells and whistles that delay the entire process from happening. In simple terms, all we want is the city to focus on getting additional light on the street now. Art work, design competitions and stars in the streets (the type of things that bloat the budget making simple projects unfeasible) can come later. You don't need Fillet Mignon to survive, but a little bread will do wonders. Lets take care of the basics (enhanced lighting, better signage, etc.) before diving into complicated redevelopment ideas.
The long delayed 20 West loft development in the old Lerner Shops Building is now under construction. When complete, the structure will house 20 lofts on the upper levels, as well as downtown's first Loop Pizza Grill restaurant, giving the core another dining establishment with dinner hours.
Work continues of Cameron Kuhn's 112 development. When the $27.5 million dollar project is complete the structure will include 12,000 square feet of retail, 205 residential lofts and exterior lighting improvements at street level, as well as the reactivation of the historic electronic clock.
Originally under redevelopment by the Police & Fire Pension Fund, the Laura Trio is expected to be purchased by Cameron Kuhn next month. While ultimate plans for the three structures remain unknown, the first thing Kuhn plans to do with the site is construct a 10 story, 600 space parking garage structure in the vacant lot surrounding the buildings. Preliminary plans call for 12,000 square feet of street level retail and an exterior "green" facade, instead of the mimic historic one the Fund originally intended.
The Kuhn Company will soon sign an agreement to have JEA provide chilled water to both the Trio and the Barnett (112) projects. This is significant because installing the lines means that trenches will have to be dug in the middle of Laura Street, this Spring. This means if Laura Street is to be lit by the city, the best time to do it would be then, since the street will be ripped up anyway.
One of the major dark spots along Laura lies directly in front of the Bank of America Tower. The reason for this is the fact that it's the only full block between the Landing and Hemming Plaza without historic street lighting. The addition of a few light poles along this block will be a major factor in making the corridor a safe connection between the two Northbank destinations at night.
In addition to this, Golds Gym, located across Forsyth Street in the Jacksonville Bank Building, recently announced plans for a future Smoothie Bar / Cafe that may possibly include an outdoor sidewalk seating area. With so much private sector activity already occurring along the corridor, the least thing the city could do is light up it's property to foster a safe and inviting urban environment.
For those who think spending $20,000 to $75,000 a block is too expensive to enhance public owned property within the heart of the city, consider the amount of money being discussed for funding other projects that won't have as much of a positive impact on the core. For example, the "Big Idea" plan to move Kids Kampus to Friendship Fountain will cost millions, yet it won't attract the amount of pedestrian activity a vibrant Laura Street will. In addition to this, neither will the $750,000 pocket park planned for Main Street, a corridor with a sea of surface lots and garages with no retail or residences located on it.
It's time for someone to get their priorities straight. Focus on the little things like lighting the dark corridors, wayfaring signage and mass transit (trolley stops should be easily identifiable with information to let riders know where they go) and good things will naturally happen, without bending over backyards to give away incentives for ill-concieved one trick ponies.
The last block between Hemming and the Landing is also the home of Kuhn's River Watch development. Ironically, this section gets pretty dark at night and is also void of historic street lighting. Metro Jacksonville's solution to solve this problem is for the city to invest in a few fixtures to complete the public lighting connection between the two major destinations. Seriously, we're not talking about breaking the bank here. Only finishing up things that should have been properly done in the first place.
While many see Independent Square (MODIS for those who don't know the real name) as a problem in pedestrian connectivity, the design really isn't as bad as some make it out to be. The entire first floor features street level retail space and wide sidewalks that could easily accomodate outdoor retail and dining uses. Once a decent amount of pedestrian traffic begins to flow along the corridor on a 24/7 basis, retail at the base of this tower should evolve naturally, becoming the perfect complement to the Landing, downtown's premier destination.
This image taken in front of the old Suntrust Tower illustrates the lack of uniform historic street lighting along the sidewalk. At this point, we don't even need to uplight the trees, just install public lighting in the manner it should have been from the beginning.
Also, construction will begin soon on the site of the new River Watch Tower next door. However, the latest plans call for the structure to house 264 condo units, instead of a hotel, as originally planned. Once site work begins, the building should start to rise six months later.
The Jacksonville Landing makes up the southern anchor point of the Laura Street corridor. While Sleiman's plans for redevelopment have been delayed, it is Metro Jacksonville's hope that the Landing's management include a sign or some type of lighting theme that will attract those with direct visual access four blocks away in the Hemming Park district. Furthermore, as redevelopment continues, the vacant storefronts and the covered area facing Laura would be perfect spots for short term outdoor retail, markets, or food establishments, such as Dermola's in the background.
This last image provides a view of the corridor from the Landing looking north to Hemming Park. The library and MOCA Jax can both be clearly seen behind the Florida Life Building (structure with no windows). First Baptist's glass crosswalk can be seen in the distance as well. Adding light or signage to these structures are also critical elements that could be incorporated into a solution that visually draws the common pedestrian between the two urban anchor points.
In addition to lighting enhancements, Laura Street is also perfectly positioned to serve as a local for occasional cultural events due to it's direct connection with the revitalizing Springfield community to the North, FCCJ, and the fact that it's not a major conduit of vehicular traffic flow.
CONCLUSION
In the eight months that have passed since we first backed the concept of lighting Laura through the use of coordinating a Public/Private partnership, the private sector has continued to bloom as originally predicted. While some believe it's difficult to coordinate private sector development, many of the things we wish for Laura Street will greatly benefit those invested along the corridor anyway and the only handout we're looking for is the creation of a vibrant downtown atmosphere for all residents to enjoy, soon rather than decades down the line.
Currently within a block of this corridor there are over 400 residential units and 7 restuarants either already under construction or proposed, ranging from Fuddruckers at the Landing, the Loop Pizza Grill in 20 West, to the smoothie bar af Gold's Gym. If private sector development continues at it's current pace, it won't be too long before a critical mass of pedestrian friendly development will be attained.
The public sector, as predicted has been slow to react. Getting anything done downtown on a public level requires wading through several levels of bureaucracy and different agendas outside of making downtown a place we can all be proud of. Nevertheless, the massive amount of private development under construction has the power to pull the city kicking and screaming to finally hold up it's end of the bargain and simply do something that should have been done correctly in the first place....light the street properly!
The opportunity for the city to jump on board has now arrived thanks to the need to install chilled water lines down Laura Street in a few months as a part of the Kuhn development projects. Due to the schedule, there's no time to wrap ourselves in the never ending situation of financing studies, forming task forces, and hiring consultants to tell us what most already know and will inform for free. All that's needed from the public sector is to get it's priorities on downtown redevelopment straight. We're not trying to send a man to the moon or dig a tunnel to China, all we want is a major downtown corridor to have quality lighting, creating an atmosphere that will help stimulate additional growth in the core for a minimum expense.
Link to Lighting Laura Street Presentation: http://www.metrojacksonville.com/content/view/52/49/
BONUS: CHAMBLIN'S UPTOWN PHOTO TOUR
This past weekend, a few MetroJacksonville members had the chance to take an inside tour of what will be known as Chamblin's Uptown on Laura Street, adjacent to La Cena. When complete in March, Chamblin's Uptown will offer two retail levels of space featuring an espresso and coffee bar with outdoor seating, new and used books, audiobooks and DVD rentals and sales. Chamblin's plans fall in line with the Metro Jacksonville dream of energizing the corridor with simple features like illuminated signage and facades, along with opening up and incorporating the sidewalk into the retail experience.
Exterior Photos
Interior Photos - First Floor
Interior Photos - Second Floor
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Jerome Howard
January 26, 2007, 07:39:55 PMGreat job, you folks! I thought that Independent Square is the original name of that beautiful tower, even though Modis has there name on top.
I think that we need some Daktronics digital signage on some parts of Laura Street, not just the new lighting.
Colin Williams
May 17, 2007, 01:51:33 PMI think we're on to something!
If you hear of anyone needing conent creation (video/animation) to include in their digital signage, please let me know. It's what I do!
http://www.pensivecrow.com
stephendare
October 04, 2008, 06:05:11 PMhttp://www.jacksonville.com/tu-online/stories/100408/met_340084651.shtml
well even though not a single word about our initial work and development was mentioned anywhere in this, its amazing to see the idea take shape into reality.
The bustle of shoe leather and high heels is unusual for car-dependent Jacksonville, which has been ranked as one of the nation's most dangerous cities for walking.
Now city officials have targeted Laura Street as the place to showcase how a street can be designed so walkers come first, vehicles second.
A $2.3 million plan calls for widening Laura Street's sidewalks and removing obstacles on them. To slow down cars, the one-way street between Hemming Plaza and The Jacksonville Landing would be converted to two-way traffic with narrower lanes. A traffic roundabout would replace the signalized intersection where Laura Street meets Independent Drive in front of The Landing.
The ultimate goal is to attract more businesses to Laura Street because merchants will get more walk-in customers from downtown's workforce, said Paul Crawford, deputy executive director of the Jacksonville Economic Development Commission.
"The businesses that are already out there will thrive, and you'll get additional businesses because people will want to walk on walkable streets," Crawford said. "It's as simple as that. It's really setting the table for businesses and property-owners."
In Northeast Florida, St. Augustine's historic district regularly wins praise for being easy to travel by foot. AAA named St. Augustine one of North America's 10 most walkable cities in 2006.
Jacksonville landed on a different top 10 list in 2004, when the Surface Transportation Policy Project released a Mean Streets report ranking Jacksonville the eighth most dangerous city for pedestrians. The nonprofit organization, which advocates for spending on alternatives to more roads, said suburban areas with wide, high-speed streets are the distinguishing feature of cities that are dangerous for walking.
Crawford said downtown is sliced by suburban-style streets whose lanes are as wide as Southside Boulevard's.
The makeover won't be the first for Laura Street. Over the years, the city has installed features such as shade trees and brick pavers to make the street appealing to the eye. The JEDC plan would replace aging pavers and add metal "gateway" signs arching over Laura Street.
Valerie Corring, who works downtown, said she doesn't think there's a need for changes along Laura Street.
"I never find myself squeezed, but I come from New York City," she said while taking a break with co-workers on a Laura Street sidewalk.
"It's not Broadway or Fifth Avenue," added Marilyn Bentley, also a New York City transplant.
They agreed with Nicole Lundquist that they're more nervous about encountering an aggressive panhandler than an aggressive driver.
"If they want to spend $2 million, they could spend that helping the homeless get off the streets by educating them and getting them jobs," Lundquist said.
The plan for Laura Street still needs City Council approval. Crawford said the money would come from a city program for sidewalk construction and tree planting, combined with funds already earmarked for downtown projects. Construction could start in mid-2009 and wrap up in mid-2010.
In addition to Laura Street, the JEDC wants to convert other one-way streets to two-way traffic. Laura Street would be part of a "loop" of streets going by destinations such as The Landing, Hyatt Regency, Florida Theatre, the downtown library, the Museum of Contemporary Art and Hemming Plaza.
Benoit Desclefs, owner of the Magnificat Cafe at the corner of Laura and Monroe streets, said he'd like to see Jacksonville turn Laura Street into a traffic-free plaza. He said European cities have had great success with pedestrian plazas that attract shoppers and diners.
"It's very pleasurable," he said. "You can walk around and look from shop to shop. You have everything you need."
That's probably too big a change for Jacksonville, he said, but the JEDC proposal would be a step in the right direction.
blizz01
October 04, 2008, 07:58:42 PMI wonder why there's no mention of moving the Andrew Jackson statue to the roundabout.
obie1
October 05, 2008, 06:22:58 PMThis is all good stuff. Trying to keep looking on the bright side, it is there if you look hard enough.
Ocklawaha
October 06, 2008, 12:52:57 AMHopefully because my Streetcars would prevent his horse from fathering another colt. It WOULD make a great streetcar station though.
OCKLAWAHA
Charles Hunter
October 06, 2008, 05:51:13 AMHopefully because my Streetcars would prevent his horse from fathering another colt. It WOULD make a great streetcar station though.
OCKLAWAHA
Are saying a streetcar station could be in the middle of the roundabout? Wouldn't it be difficult (dangerous) for passengers to get into/out of the center - what with traffic constantly moving around the roundabout?
Or am I missing something?
Ocklawaha
October 06, 2008, 09:52:45 AMCertainly it was 99% JOKE Charles.
BUT...
Now that it's out, let's look at it:
A Round-About can be supported by some as great traffic movers and safety devices. I side with the other group that also has numbers to show them as pedestrian killers. At a 4 way (or 5-Points) no one in their right mind will blow through the intersection, lights or no lights. But on round-abouts, I note that people look LEFT and turn right into the flow - MERGING rather then stopping. Any human or bike on those corners is in grave danger.
Now round-abouts are pretty, and make nice civic TV scenes (see last nights game). So how to fix it? In some locations such as the proposed round-about in St. Nicholas (which replaces the Beach Flyover) the round-about COULD be raised about 6' above normal ground level. This would allow a system of pedestrian and bike underpasses that would keep the road PEOPLE FREE and still allow for a feature in the center.
If Jackson is in the middle of the round about downtown, 1,000's of people (myself included) are going in there for a photo. So we MUST have a cross walk matrix. My thoughts on a Streetcar stop is simplistic. All autos stop at all 4 entrys for streetcars and cross walk. If car headways are as close as every 5 minutes that's still a long time between cross walk lights, so a cycle or demand button would have to be installed.
BTW, those buttons need to be audiable. In Colombia not only do they have lights, but a sweet voice tells you "You may pass to the right, your time is 10-9-8- etc... Then be careful, then danger - do not walk.
OCKLAWAHA